Hi, I’m Tracy Cupper, LCSW, BCC

I am a People and Operations executive, an executive coach, and a business consultant who is equally passionate about people, process, and growth in all of its forms. I have a background in healthcare social work, therapy, and operations, and pivoted to become an early-stage People and Ops tech executive (Head of People, then Chief Operating Officer), building and scaling in the impact business startup world, specifically focusing on creating thriving business culture, people-oriented efficient work systems, and business practices that invest in people and prioritize growth simultaneously.

I have the credentials to back up my work: I’m a Licensed Clinical Social Worker, a Board Certified Coach, and I’m Silver Certified in Lean Operations. I offer a unique combination of a social work/people-focused background with an operations executive viewpoint, and my skills in both areas make me well-positioned to assist you with business growth, leadership, interpersonal communications, strategy and process, and personal and professional growth.

You bring expertise about your own skills, your business, your challenges, and your goals, and I bring my experience, my skills, and my love for creating processes and supporting people to our work together. The result of combining our two forces is exponential growth, and I can’t wait to get started!

Work with me

Testimonials

"Tracy Cupper is the most effective operations executive I've ever worked alongside. She can drive operations from strategy to initial execution all the way through iterative continuous improvement."

—Mike Evans, Co-Founder, GrubHub

"Tracy has brilliantly led HR functions, Operations with strategic actions that drove growth and never lost sight of the most important members of her circle, the associates and customers. Her innate ability to see the customer’s needs and where the value is required are indeed impressive.

Steve Yarber, Director, Global Operations Improvement, Watlow Electric Manufacturing Company, Over 30+ years Continuous Improvement in Manufacturing, Healthcare, Military

“Tracy is the most people-centered leader I’ve worked with. She has a rare ability to create systems and environments where employees feel genuinely seen, supported, and empowered—and the results speak for themselves. Her work doesn’t just improve performance, it transforms culture.”

Joshua Evnin, Founder, President, and CEO, Fixer Services

Services for INDIVIDUALS

You are ready for change, to grow, and find the right path forward to a new horizon. Whether you are craving a new opportunity, a promotion, a growth in your leadership skills, a resolution to conflict, or just a different vantage point than where you are currently, you’re ready to take the next step. I’m here to help! I provide the space and coaching to help you find the next step forward from here!

Services for Businesses

Your business has needs—strategy decisions, people-related decisions, projects that bridge a gap between where you are now and where you want to be—and I have the bridge-building skills to help you get there! Whether it’s optimizing your operations, creating your people processes, coaching your executives and leaders, addressing business challenges, or building strategy—it’s time to move forward, so let’s get started!