Operational Transformation and Strategy for Startups and High-Growth Companies

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Operational Transformation & STrategy

Operational evaluation, strategy, and transformation to build the foundations your high-growth business needs to scale and grow.

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“Tracy Cupper is the most effective operations executive I've ever worked alongside. She can drive operations from strategy to initial execution all the way through iterative continuous improvement.”--Mike Evans, Co-Founder, GrubHub

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“Tracy is the most people-centered leader I’ve worked with. She has a rare ability to create systems and environments where employees feel genuinely seen, supported, and empowered—and the results speak for themselves. Her work doesn’t just improve performance, it transforms culture.”--Joshua Evnin, Founder, President, and CEO, Fixer Services

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“Tracy Cupper is the most effective operations executive I've ever worked alongside. She can drive operations from strategy to initial execution all the way through iterative continuous improvement.”--Mike Evans, Co-Founder, GrubHub 〰️ “Tracy is the most people-centered leader I’ve worked with. She has a rare ability to create systems and environments where employees feel genuinely seen, supported, and empowered—and the results speak for themselves. Her work doesn’t just improve performance, it transforms culture.”--Joshua Evnin, Founder, President, and CEO, Fixer Services 〰️


OPerational Strategy & Transformation

Creating a Foundation that works for youR BUSINESS So You can Focus on Growth

Operations are the lifeblood of your business, but they are often held up entirely by your early leadership and founding teams and causing strain and overwhelm to your team as your company begins to grow. I partner with you to take those heavy burdens off of your team and create structure, process, and a healthy foundation for your company to scale and grow without needing you to hold everything in place. By redesigning workflows, eliminating waste, tightening up handoffs, and working with your team to build teams that can operate efficiently in the age of AI, we make your company work better, together.